Last updated: 5 October 2026
MatOscar is a service provided by MatOscar Ltd, a company registered in England and Wales under company number 14935196, with its registered office at 286 Holly Lane, Birmingham, West Midlands, United Kingdom, B24 9LH.
This privacy policy explains how MatOscar Ltd (“MatOscar”, “we”, “us” or “our”) collects, uses and protects personal information when you visit MatOscar, create an account, use our services, connect a third-party account such as LinkedIn, or otherwise communicate with us.
For the purposes of UK data protection law, MatOscar Ltd is the controller of the personal information described in this policy, except where we process information solely on behalf of a customer.
We may collect information you provide directly to us, including:
We may also collect technical information when you use MatOscar, such as IP address, browser and device information, login and security records, and information about how the service is used.
MatOscar allows users to connect supported third-party services, including LinkedIn. When you connect your LinkedIn account, we may receive information from LinkedIn that is necessary to provide the MatOscar service. Depending on the permissions you grant, this may include:
We use this information to let you connect a LinkedIn Page to a MatOscar business location, publish content you have authorised, manage that connection and provide relevant reporting and analytics.
MatOscar will not publish content to a LinkedIn Page unless the Page has been connected and authorised for use with MatOscar.
You can disconnect a LinkedIn connection from MatOscar. You may also be able to revoke MatOscar's access through LinkedIn.
MatOscar is an independent service and is not affiliated with, endorsed by, or sponsored by LinkedIn Corporation. LinkedIn is a trademark of LinkedIn Corporation and its affiliates.
We use personal information to:
Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the processing activity, we generally rely on one or more of the following:
Contract. Processing necessary to enter into or perform our contract with you, including creating and operating your account and providing services you request.
Legitimate interests. Processing necessary for our legitimate interests, including securing and improving MatOscar, preventing misuse, administering our business and understanding how our service is used, where those interests are not overridden by your rights and interests.
Consent. We may rely on consent for particular optional processing activities where appropriate. You may withdraw consent at any time.
Legal obligation. We may process information where necessary to comply with applicable law.
MatOscar may use information supplied by a customer, such as its business name, logo, services, website and location, to create or personalise social media content.
Content may be generated or assisted by automated systems, including artificial intelligence. Customers are given tools to review and approve content before it is scheduled or published where the relevant MatOscar workflow requires approval.
We do not use automated decision-making that produces legal or similarly significant effects on individuals.
We may share personal information with service providers where necessary to operate MatOscar. These may include providers of website and cloud hosting, email delivery, payment processing, artificial intelligence and content-generation services, analytics and security services, and third-party platforms you choose to connect, such as LinkedIn.
We only provide service providers with information reasonably necessary for them to perform their services. We may also disclose information where required by law, to protect our legal rights, or in connection with a sale, merger or restructuring of MatOscar Ltd.
We do not sell personal information.
Some service providers used to operate MatOscar may process information outside the United Kingdom. Where personal information is transferred internationally, we will take appropriate steps to ensure the transfer complies with applicable data protection law, including relying on applicable adequacy regulations or appropriate safeguards where required.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing the MatOscar service and meeting legal, accounting and security requirements.
Account information will normally be retained while an account remains active. Certain records may be retained after an account is closed where necessary to comply with legal obligations, resolve disputes, prevent fraud or maintain appropriate business records.
Authentication credentials and access tokens for connected services are retained only while required to maintain the relevant connection or as otherwise reasonably necessary for security and operational purposes.
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure or loss. No internet-based service can guarantee absolute security, but we take reasonable measures appropriate to the nature of the information we process.
Depending on the circumstances, UK data protection law gives you rights including the right to:
These rights are subject to the conditions and exemptions in applicable data protection law. Where we process your personal information on the basis of legitimate interests, you have the right to object to that processing in applicable circumstances.
Where permitted by law, we may send information about MatOscar products, features and services. You can opt out of electronic marketing communications using the unsubscribe facility in the communication or by contacting us.
We may still send essential service communications, such as account verification, security notifications, billing information and important changes affecting the service.
MatOscar may use cookies and similar technologies that are necessary to operate the website, maintain sessions, provide security and remember user preferences. Where we use non-essential cookies or similar technologies that require consent under applicable law, we will request consent before using them.
MatOscar is a business service and is not intended for children. We do not knowingly offer MatOscar accounts to children.
If you have concerns about how we use your personal information, please contact us first so that we can investigate. You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. Visit the ICO complaints page.
We may update this privacy policy as MatOscar develops or where legal or regulatory requirements change. The latest version will be published on this page and the date at the top will show when it was last updated. Where a change materially affects how we use personal information, we will take appropriate steps to bring the change to affected users' attention.